Our Story

Brand Concept

 

The concept for the Brand focuses around the target consumer “the woman”.

 

She is hardworking,busy with all aspects of life, working, family, her career  but at the same time she still takes care of herself and she takes pride in how she looks. 

 

She doesn’t have much time so her wardrobe has to be made easy for her. 

 

Going out, officewear,commuting,taking kids to school, there is a lot that can happen in one day her clothes have to be adaptable to different occasions.

 

Most importantly of all she wants to feel comfortable as this is the key source of confidence, making herself comfortable in all parts of her day.

 

The materials used for her clothes  have to be long lasting and easy to take care of whilst resisting constant use.

 

 

Brand Ethos

 

Belchior, is a brand which aims to not only reverse its affect on the environment but it also wants to have a positive impact on it as well.

 

We aim to provide women not only with beautiful and elegant fashion, but we aim to make it as easy as possible for the Belchior woman to choose a greener option when buying new clothes. 

 

The Belchior woman already has so much to worry leaving sustainability to become a second less important thing on the priority list. This is why we are taking that to be taken care of by us, making all our products 100% recyclable and biodegradable.